When you think about enhancing your brand’s image, your mind probably goes to new product concepts, revamped packaging, new product designs, improved communications via the web with your target audience, perfected customer service, and more. Commercial Landscaping probably doesn’t even make the list and yet quality landscaping can improve your brand’s image in the same way that neglected landscaping can worsen your brand’s image.
As previously mentioned, your brand value includes a number of factors which are all designed to leave a positive image with your customers, clients, and prospects. Each of these important elements in brand enhancement might include better communication, customer service, product quality, and more. And even though you might have overlooked it until now, commercial landscaping – the clean, well-kept, maintained design around your company – often makes a lasting impression on your visitors.
Enhancing your Brand Image by Improving Your Commercial Landscaping
Your goal in improving the landscaping around your business should have several purposes. Number one, you want to ensure your landscape is appealing and makes a good first impression on your visitors. Next, you want the landscaping to show you understand the environment in your area and that you are responsive to nature. This can be accomplished by utilizing native plants in an eye-catching way or by using plants that don’t require excessive watering, the use of chemicals, and so on – making your landscaping environmentally friendly and safe. A reputable landscaping company can help you by exploring your needs and helping you implement an attractive natural look that enhances your business’s appearance and your brand image at the same time.
Making an Impact on Your Visitors
Your signage is key in your commercial landscape design and as such should be displayed in the ideal spot. Placing it appropriately and highlighting it with unique plants or flowers can help you make a positive first impression. Adding a special element can be a platform on which you can appeal to your customers and enhance your brand. Choosing an element that speaks to your brand or your mission and it can increase awareness of your brand. Finally, adding a distinctly beautiful and comfortable area amid your landscape design for employees or visitors to relax is a great way to build up your brand image. An area like this shows thoughtfulness for your employees and visitors while have a calming, positive effect on employee morale and customer loyalty.
In addition to distinctive touches in your landscaping, a well-maintained landscape around your business leaves a positive impression on your visitors. It can be as simple as regular watering to keep your landscaping fresh, lively, and welcoming. Proper maintenance of your landscape means your garden area will be well-kept and healthy, as you keep weeds at bay, shrubbery and trees pruned and plants trimmed, your grass mowed, and mulched continually replenished. The fact that your landscape always looks healthy and maintained adds to your image as a responsible brand. Of course, keeping your property neat and uncluttered is also important in keeping up appearances. Clearing away debris, trash, and less than perfect plantings (dead or decaying plant life) will add to the positive impression your landscape is making toward your brand enhancement efforts. When something as simple as your landscape at your business property looks great, you gain a measure of trust as a dependable and conscientious brand.
Commercial Landscaping is a great way to enhance your brand and Xtreme Landscaping is here to help you accomplish the task. From highlighting signage to unique design elements to natural areas for visitors and employees, as well as keeping your landscape healthy, maintained, and mess-free, Xtreme Landscaping is ready to help you and your business enhance your brand in a positive way.